BOOKNOOK breathes new life into Goodreads, helping to invite readers back to being proud to use the platform, while also making it once again, a social hub for book fanatics. Aimed towards individuals in their 20s looking for an escape as they venture into the real world.
Role
Designer
Scope
Re-Branding
Brand Identity
UX/UI
Concept
Forget what you know
Romance
Sci-fi
Historical
Thriller
Adobe Firefly was used to AI Generate Images for Art Direction in the 'genre' poster series. The idea is every genre will have their own unique colour palette, so each poster can emphasizing there are multiple worlds awaiting to be discovered.