Tag: branding

Scarlett Drake as an author is hard to pin point, Her range doesn’t begin or end with gay romance but ventures much deeper. I doubt there is a genre or theme she can’t tackle.

Scarlett’s words wrap around readers in a way that leaves an imprint on their soul. The Brand Identity provides flexibility for genre change, while also staying true to who Scarlett as an author is.

K:OS are a modern K-Pop Group, their sound is on a lighter side being enjoyable for all audiences. Their fans are called K:Otics, and tend to wear ‘Cat Ears’ or merchandise with ‘Cats’. It was a good challenge to incorporate this in the visual identity.

Lee Jaehyun is part of K:OS, widely known K-Pop Group. He is known to be described as ‘an angel, like an absolute ethereal being not of this earth’, and more perfect than ‘a slab of perfectly-shaped marble’. The vision of Jae is clear, in that he is seen to be otherworldly and this should be intertwined in his personal branding and custom perfume packaging, to evoke the feel of how ‘one-of-a-kind’ he truly is.

The Dead Poets, headed by Raphael Scott as lead singer alongside his four other band mates, are a classic punk, heavy rock with a modern, Pop/R&B edge. They have an eclectic sound which was brough to life through a custom identity.